The objective with the men-u brand is “to introduce more men to quality grooming” and no more so than with the new men-u styling range.

We think men want performance based products that are great value and make a difference. For value we made a little product go a long way and the products retail @ $18.95.

To help develop the styling products we started the men-u style counsel. This consists of professional stylists who own and run successful grooming outlets. They have a minimum of 10 years experience and a hard core of very loyal clients because they are good at their craft.

All of the men-u style counsel and various clients used a number of products, reviewed packaging, designs, product names and copy. As an example, they were exposed to 14 different fragrances for the clay product before everyone was happy!!

We are very grateful to the men-u style counsel and their clients for helping with the new men-u styling palette which has only been available for the month of September in men-u style counsel outlets as a thank you to them.

“Congratulations on producing three excellent products that we are using to great affect as our new styling palette at Razors Edge!” Lloyd Hughes, Razors Edge (North End & City Centre, Portsmouth)
“You are now acutely aware of how well things are going with us having repeat purchased within 4 weeks!!” Lloyd 9/10/08

clay – “great for matt, choppy styles with long lasting flexi-hold!” Ollie Nobbs, Headcase (Godalming, Haslemere & Farnham, Surrey)
“So pleased for all concerned with progress and fact we have had to purchase twice in first month!” Ollie 8/10/08

muscle fibre paste – “great product! What more can I say – instant style in your hands. Great matt product with superb, strong hold and separation.” Jason Holland, Male Concept (Eastbourne, East Sussex)
“We might have the record having had to make 3 separate purchases of stock over 5 weeks!” Jason 9/10/08

create & shape – “contemporary pomade: placement / texturising product with natural shine enables one to create & recreate their style with a natural look… superb!” John Gill, Sweeney Todds (Hale, Surrey)
“Glad to hear everyone has repeat purchased and that we are no exception!” John 8/10/08