men-ü returned to ExCeL London to exhibit again at the world famous Salon International. Once more, men-ü was one of if not the only, men’s brand flying the flag! After months of preparation and fine tuning the team presented ‘Styling has changed’ which included the launch of 3 new styling products; LIQUIFFLEX™, SPRAY FIX and DEFINE & SHINE.
The men-ü stand itself was perfectly positioned facing the main entrance to welcome the excited & expectant crowds of professional hairdressers, barbers & distributors from home and abroad. The stand looked great with the new men-ü Autumn photo shoot, shot by industry renowned Michael Leckie, and the new styling product imagery to reinforce the theme of ‘Styling has changed’.
Comprising of 3 main zones; demonstration stage, retail bar and business / academy area, the stand illustrated why the men-ü brand takes the male grooming industry seriously. The demonstration stage had styling shows every hour presenting the new styling products, including the launch of the revolutionary styling product LIQUIFFLEX™. The retail bar gave visitors the chance to try & buy products across the whole product range. The business / academy area was a private area for visitors to book a meeting with senior members of the team to discuss all things men’s including the new styling products, latest promotions, point of sale / marketing material and the men-ü training academy programme – all with the objective of ‘introducing more men to quality grooming’.
Focusing on styling, men-ü Creative Director Lloyd Hughes & his academy team captivated audiences with live demonstrations on the HJ stand including interviews and compering by Matthew Batham – Editor of HJ Men. The theme was about introducing more male clients to salons & barbershops and the launch of the 3 NEW styling products, incorporating the latest styles & trends for the modern man.
Congratulations go to Hair Artistry, who won the 1st prize of our Salon International competition. This was a Counter Display stand which includes the full product range, latest poster collection set & POS material with a total value of over £1,800! Presentation of the award was made to Joan Latham (pictured left), the owner of Hair Artistry by Ashley Ellis, men-ü Brand Manager.
After starting as an apprentice and working her way up to salon manager, Joan Latham went into teaching. She taught hairdressing at 3 large FE colleges where her teaching career culminated as Programme Leader of all hairdressing courses. Joan then decided to retire from teaching and to open her own salon, Hair Artistry, in the Prettygate/Lexden area of Colchester. Joan is a firm believer in education and the benefits of constant training to update and learn new concepts.
“I visited the men-ü stand at Salon International with my salon team because we are keen to develop men’s business in our unisex salon. We were very impressed with the men-ü stand & the live styling demo’s”, Joan expressed. “We decided to find out some more information at the retail bar & also entered the competition”. “I couldn’t believe it when I found out that we’d won the full stand, my team were very excited! We are looking forward to using the men-ü products & welcoming more male clients to Hair Artistry!”.
Originally opened in 1959 & situated at The Commons, Prettygate / Lexden area of Colchester, Hair Artistry are a modern unisex hair salon providing a broad range of hair services that include cutting, styling & colouring. For more information, visit www.hairartistry.co.uk or call 01206 577162.
Congratulations also go to the 4 salons that were our competition runners up. All 4 won a NEW styling counter display worth over £320! The runners up were:
Benjamin James Hair, 1 Cooper Street, Chichester, PO19 1EB. Tel: 01243 532325
The Salon, 35 Front Street, Langley Park, Durham, DH7 9SD. Tel: 0191 373 3366
Sharpes Barbers, 148 High Road, Loughton, Essex, IG10 4BE. Tel: 0208 616 4041
Kukai Hair & Beauty, 238 Boothferry Road, Kingston upon Hull, HU4 6EN. Tel: 01482 504003
Salon International was an event not to be missed & we are confident those who visited our stand enjoyed & benefitted from the experience! If you’d like more information on men-ü then please explore www.men-u.co.uk, our facebook & twitter or contact us or your local distributor.